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Dirk Bikkembergs
Belgian fashion phenomenon Dirk Bikkembergs exposes life and work in this international publication, full of fashion and sports estheticism. June 2001. Dirk Bikkembergs hosted a fashion show at San Siro football stadium in Milano, Italy. This location was a clear statement of the direction Dirk Bikkembergs brand: high fashion tailored to the athlete's lifestyle. Over the following decade, Dirk Bikkembergs delved futher into sport to perfect the brand's premise. Football players, like Fabrizio Ravanelli, were called in to be the models for fashion shows and advertising, and for the 2003/2004 and 2004/2005 season, Dirk Bikkembergs was the official designer of the Inter Milan off-field uniforms. In order to have the perfect testing ground for the latest designs and developments, Dirk Bikkembergs acquired a football team. Since then, F.C. Bikkembergs Fosombrone has made it into Italy's Serie D. In 2009, Dirk Bikkembergs opened a grand flagship store in Milano at Via Manzoni 47. The store introduces a new shopping experience: a concept based on a fully furnished luxury apartment tailored to the athlete's lifestyle, which acts as a spectacular shop space. As a result, the shopper is immersed in a world where fashion and football merge. This feeling is enhanced by the football player who lives in the store. In all the expressions of the brand over the last decade, one thing stands out time and again: Dirk's visionary and outspoken visual language, which reaches far beyond pure fashion design. It is a strong visual identity, which is expressed in every aspect of the brand, from its collections to its architecture and advertising. This book showcases the versatility of the Dirk Bikkembergs brand as it confronts the exclusivity of fashion with the universe of sport.
September 2010 14 x 17,5 cm 28 x 35 cm 448 pages 448 pages 680 illustrations ISBN 978-90-5544-976-7 Dutch ISBN 978-90-5544-986-6 English NUR 452, 653 Euro 34,90 Hardcover Euro 149,90 Hardcover